“Make People Feel Special” Social Media Alum Tells Students

It’s about making a customer’s day feel special.

“Working in social media, I hear so many personal stories,” she said. “When I was at the cosmetics company Bubble, a mom reached out to us saying that her daughter was having heart surgery and wanted one of our promotional stuffed animals. We were sold out, but the staff managed to find one and send it to her, with a note signed by everyone on staff. I would have never been able to do this if I didn’t have this job.”

Bissonette, now a content administrator with the cosmetics company Winky Lux, returned to campus to discuss her digital marketing and social media career.

As a psychology major, Bissonette was always fascinated by social media, using her status as a micro-influencer to work with companies and promote their products.

Though she said she “applied to a thousand jobs,” it wasn’t until she connected with an employee at Bubble who helped her get an internship as a junior social media coordinator.

“Social media marketing is very competitive, but you have to be resilient and take those chances, make those connections,” Bissonette said. “I reached out to her on LinkedIn.”

Her time at Bubble then springboarded her into her career at Winky Lux.